In 2012 it was reported that “16% of Internet users claim to always read privacy policies of the sites and online services with which they share their private information”.
I would probably challenge that figure since I would have anticipated a decimal point to the left, but let us assume that it is 16%. Well for those of you in that group, this article is probably for you.
We live in a world in which personal data as the new oil is the first slide of any presentation related to privacy, so chances are most technology companies understand this. Subsequently the evolution of new business models means that we will begin to see more examples where more data is processed beyond their initial specified purpose (for those of you in the UK that are familiar with the Data Protection Act may like that phrase!).
If you or I think this is unreasonable then tough luck – write off the investment, get a time machine, go into Our Price and buy your 7″ single to play on your record player.
Forcing loyal customers into the acceptance of new business models is particularly unfair, and whilst normally the advice is to do your homework, in these cases it is not really an option. I’m sorry, no upbeat ending this time, I value my personal data, but it seems so does the bottom line of the vendors I trust into my home.